Services We Offer: Senior Living Consulting

Occupancy Answers offers an array of senior living consulting services. Led by President Nicole Muller, we can help you make informed strategic decisions, better understand your market, and achieve alignment to reach your occupancy and revenue goals.

Just as the spokes of a wheel or the cogs of a gear must be in alignment in order to generate momentum, so must a number of factors be in their proper place to make a gain in occupancy for senior housing. All must be in the right spot and in optimum performance to create forward motion and accelerate results. If just one of the spokes is out of place or broken, the wheels won’t turn and the destination cannot be reached.

Imagine for a moment that you have an established brand and your marketing plan is generating plenty of leads, yet you just can’t seem to reach your occupancy goals. If your sales team is not able to turn these leads into sales, the gears won’t turn and your occupancy won’t climb. Or, it could be that your community is not offering what the market wants or that your pricing is not in line with the competition. Or imagine, you have a sales team that is highly experienced but you are missing a strategic and effective marketing plan to bring prospective residents to the door. When it comes to marketing and selling senior living communities, the key is in understanding these various factors; how they fit together and identifying which ones need attention so that all are in proper alignment.

About Occupancy Answers - Todd Novaczyk, CEO and Founder, New Perspective Senior Living: "Nicole Muller has the knowledge to help any team be successful in the planning, marketing and sales process. Nicole is invaluable to us in finding untapped markets and opportunities across the country."

Occupancy Answers is led by Nicole Muller, an accomplished leader with extensive professional experience in senior living. Nicole has led teams through significant census and occupancy turnarounds as well as planning and sales efforts for greenfield projects, expansions, and acquisitions. We’re not just another firm offering senior living consulting services: We have a track record in operations with proven results.

Every engagement Occupancy Answers takes is customized to meet your individual, specific needs, to help you better understand these factors and hit your occupancy and revenue targets.

Occupancy Answers Audit

Our exclusive Occupancy Answers Audit gives you answers to your occupancy challenges. Find out today how you can maximize occupancy and increase revenue. Based on our community and market assessment, you will learn exactly where your team needs to focus to increase and sustain occupancy in today’s competitive environment. Our customized approach provides you with a roadmap to make informed strategic decisions to generate more revenue. A typical Occupancy Answers Audit includes:

  • On-site community visit
  • Sales Audit
  • Marketing and Lead Generation Audit
  • Market Depth Assessment
  • Competitive Analysis
  • Pricing and Contract Analysis
  • Product Review

Market Research and Planning

  • Competitor analysis
  • Pricing analysis
  • Site evaluation
  • Primary and secondary market area definition
  • Demographic trends
  • Market depth
  • Preliminary market assessments
  • Market feasibility studies
  • Third party market study review
  • Focus groups and consumer research
  • Lost lead analysis

Questions to Consider

New Development and Acquisition

  • Site selection review
  • Design and planning support
  • Market positioning
  • Pricing strategies
  • Marketing and sales tactics
  • Due Diligence

Sales and Occupancy

  • Sales audit
  • Sales management
  • Sales team coaching
  • Recruiting and hiring
  • Inventory review
  • CRM database management
  • Analytics and reporting
  • Leadbase and pipeline strategies

Marketing and Creative

  • Strategic marketing plans
  • Lead generation campaigns
  • Brand identity and development
  • Collateral and brochure design
  • Website and digital strategies

Communications and Brand Loyalty

  • Public Relations
  • Media Relations
  • Crisis Communications
  • Social media
  • Board and staff education
  • Referral programs