If you are familiar with the traditional 4 P’s of marketing, we believe there are 6 P’s to focus on for senior living success. Occupancy Answers can help you identify whether all of these factors are properly in alignment to gain momentum and build occupancy.
The 6 P’s and a few questions to consider:
- Does your community design, services and amenities match the expectations and needs of your market?
- Are floorplan designs and unit sizes desirable to prospective residents?
- Do you offer a variety of choices and options to broaden market share?
- Is your available inventory ready for a good show?
- Are you investing in renovations and staying relevant for today’s consumer and for the future?
- Is your pricing appropriate relative to your market and your competition?
- Do prospects perceive value and benefit with your contracts and fees?
- Do you have a fluid approach to pricing that can adapt to market conditions?
- Are you maximizing revenue opportunities with strategic pricing models?
- Is your sales team effective in managing the sales pipeline, closing the sale and ensuring move-ins?
- Are the skills and activity levels of your sales team sufficient to meet sales goals and grow occupancy?
- Can conversion ratios be improved to generate more appointments and more sales?
- Is the sales team held accountable for performance?
- How Is your community’s site and location perceived?
- Do you understand the unique characteristics of your market and does your community fit within it?
- What is the depth of the market and what are the unmet needs for seniors?
- What is the level of competition and what opportunities exist?
- Are your lead generation tactics working to attract a sufficient number of qualified prospects?
- Does your brand identity and promotional materials clearly communicate what makes your community unique and what sets you apart from the competition?
- Is your marketing and sales plan strategic and effective in generating viable leads?
- Is your plan dynamic and ever-changing to adapt to market shifts?